Sweeping changes to the health care landscape are motivating providers to prioritize the patient as a customer. For many, there is a desire to expand capacity to meet the evolving health needs of patient populations. At the same time, new entrants, such as urgent care centers and drugstores that provide health services, are creating new kinds of competition — and raising the bar for customer service in health care. Furthermore, technology is transforming how customers make buying decisions and purchase goods and services. Consumers want convenience, quality and speed, whether at the coffee shop or the doctor’s office.
Disclaimer: The viewpoint expressed in this article is the opinion of the author and is not necessarily the viewpoint of the owners or employees at Healthcare Staffing Innovations, LLC.