Patients Have Spoken: Online Presence Is More Critical than Ever in Healthcare

It’s official: word-of-mouth referrals are no longer sacred in healthcare.

from Becker’s Hospital Review

Eighty-one percent of patients revealed that they still conduct online research on providers they’ve been referred to, and 90 percent will choose another provider entirely if they don’t like what they see online. This shift in behavior, what some call the “Amazon effect,” marks a significant turning point in the healthcare industry.

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