Healthcare Marketing
Category
Healthcare Influencers: What All Providers Should Know
The $20 billion projected digital ad spend in healthcare for 2024 shows a radical alteration in patient communication methods. Healthcare influencer marketing has become crucial, since one-third of U.S. consumers ask for health information on soci…
Why Deterministic Data is Transforming Programmatic Advertising
In the digital advertising world, there’s a shift taking place. Brands are moving beyond broad, impression-based strategies and toward hyper-targeted advertising powered by data. At the heart of this transformation is deterministic data—a game-cha…