We write a lot about patient-centered care, which makes sense, because it is the care model of the future. In this paradigm, patients are—as they should be—front and center when it comes to making decisions about their health care. Of course, this type of shift requires providers to change the way they deliver their services—you know, more collaboration, greater transparency, and widespread use of technology that fosters seamless health data exchange. But it also requires a shift in the way providers market their practices. Sure, marketing to referral sources and payers is still a necessary part of the game, but in this new model of health care, marketing to patients is absolutely crucial. To do so successfully, physical therapy clinics must adopt marketing strategies that focus on the things patients care about most—namely, getting better, faster. Here’s everything you need to know to do just that.
Disclaimer: The viewpoint expressed in this article is the opinion of the author and is not necessarily the viewpoint of the owners or employees at Healthcare Staffing Innovations, LLC.