Great Podcasts for PTs, OTs, and SLPs

Podcasts are a great way for busy therapy professionals to absorb practical advice and tips, and maybe even be entertained, while you’re on the go.

Podcasts are a fantastic and free way to absorb information—and often be entertained—while on the go, which can be quite beneficial for busy therapy professionals. Below are some great podcasts, broken down by specialty, for your listening pleasure.

Physical Therapy:

Senior Rehab ProjectListen Now
The Senior Rehab Podcast brings you helpful conversations for rehab clinicians that serve older adults. Dustin Jones, PT, DPT, CSCS, RKC, speaks with industry leaders to draw out useful, practical information for YOU – the rehab clinician. Whether you’re a physical therapist, PTA, student, or seasoned veteran, the Senior Rehab Podcast will prove to be helpful for you in your practice.

Dr. Scott Gray’s Redefining Physical Therapy PodcastListen Now
Sport and spine injury specialist, Dr. Scott Gray, interviews other elite level physical therapists helping to redefine the physical therapy profession. Practical advice and tips are shared on this podcast that clinicians can apply TODAY in their practice, not research.

Therapy Insiders PodcastListen Now
Hosts Gene Shirokobrod PT, DPT, OMPT, Joe Palmer PT, DPT, OMPT, CSCS, and Erson Religioso III, DPT, MS, MTC, CertMDT, CFC, CSCS, FMT, FAAOMPT interview prominent guests to help shed light on various therapeutic topics ranging from joint manipulations, functional training, business ownership while being a clinician, sports rehab and much more. We cover Physical Therapy (PT), Manual therapy, rehab, sports medicine, business practice, and many more topics.

The PT SourceListen Now
The PT Source Podcast with Matt Laporte brings you the latest articles, blog posts, research and web content in an easily digestible format. Welcome to the easy way to stay up to date with the latest in the field of physical therapy and exercise science.

Physical Therapy ForensicsListen Now
Evidence truly meets practice on this podcast where we take a look at the latest research affecting the treatment of your patients/clients. Taking a practical approach to evidence-based practice.

Occupational Therapy:

Seniors Flourish PodcastListen Now
The Seniors Flourish Podcast helps occupational therapy practitioners working with older adults be the best they can be – not only by showcasing relevant interviews, answering questions, current articles and hot topics, but also to get OT practitioners EXCITED about working with older adults, give actionable ideas that listeners can take and use in their own practice and have some FUN along the way.

Occupational Therapy InsightsListen Now
Occupational Therapy Insights is a show for parents, educational professionals, and occupational therapists, that delves into the world of occupational therapy. Here occupational therapy is broken down into its simplest form for all to understand. The show is hosted by Dr. Frederick Covington, an occupational therapy professor, author, award winning inventor, and occupational therapy private practice owner.

OccupiedListen Now
A creative project exploring all things Occupation, Occupational Science, and Occupational Therapy. Each fortnight I am to showcase a topic or therapist and to have a discussion exploring OT related ideas and concepts. My aim is to challenge you, make you think and provide you with guidance wherever possible.

Joyriding In Autismland: Autism Podcast with Kid GigawattListen Now
Launched by parents of an infectiously funny and *mostly* happy boy on the spectrum, the Joyriding in Autismland podcast chats with ASD parents, kiddos, therapists, writers, and artists about the unexpected, charming, and funny moments with autism. Because laughing? Is the best vacation.

ADHD Experts PodcastListen Now
Leading ADHD experts give real-life answers to questions submitted by ADD adults and parents raising children with attention deficit disorder across a range of topics covering symptoms, school, work, and family life. Note on audio quality: This podcast is a recording of a webinar series, and the audio has been captured from telephone conversations, not recorded in a studio.

Speech Therapy:

The Speech Space PodcastListen Now
Looking for some fresh ideas for your speech therapy sessions? The Speech Space podcast is a podcast full of tips and resources for speech-language pathologists working in the schools or private practice.

Speech and Language Kids PodcastListen Now
Carrie Clark, a speech-language pathologist from Columbia, Missouri, offers resources, information, and activities for speech therapists and parents of children with speech and language development and delays. While Carrie’s materials will provide great information for speech therapists, they will also empower families to use fun and easy activities to improve their child’s speech and language skills at home. Activities and information cover a range of ages, ability levels, and disabilities. Topics covered include: articulation, apraxia, phonology, language, late talkers, alternative/augmentative communication (AAC), autism, stuttering, reading, social skills, down syndrome, following directions, answering questions, grammar, etc. Educators and other professionals will also love this easy-to-follow information and the step-by-step guides.

Speech Therapy: Storm of the BrainsListen Now
Speech therapist Carrie Clark brainstorms ideas and answers to your speech therapy questions. Carrie Clark will bring on guest speech-language pathologists to answer your questions. Speech therapists can call in questions for Carrie and her guest to answer on air. Listen in as Carrie Clark and her guest brainstorm ideas to help you with your toughest cases. Plus, tune in each week for a giveaway!

True Confessions with Lisa & SarahListen Now
This is the true story of two school-based SLPs who decided to start a business and are stupid enough to record it. Find out what happens when we stop being polite and start getting real.

More than Child’s PlayListen Now
Join Speech Therapist Lacy Morise and Physical Therapist Nicole Sergent as the host warm and helpful conversations around their table where the early childhood world and daily parenting life meet. The friends and professionals from their village will inspire, challenge, and support you in your own journey as a parent, early childhood professional, or therapist.

Disclaimer: The viewpoint expressed in this article is the opinion of the author and is not necessarily the viewpoint of the owners or employees at Healthcare Staffing Innovations, LLC.

3 Settings to Consider Working in as a Medical Assistant

The number of Medical Assistants is expected to increase 29% percent through 2026, but there’s more to medical assisting than working in a doctor’s office.

Medical Assistants support a wide range of essential functions in healthcare, performing an array of administrative and clinical tasks in a variety of settings, and the need for Medical Assistants is only growing. The U.S. Bureau of Labor Statistics estimates the number of Medical Assistants is expected to increase 29% percent through 2026, making it a booming field that is growing more rapidly than the 11% growth expected for all occupations.

As a career that is relatively quick to get into, with a certification taking just 10 months to obtain, and one that has an average annual salary of more than $32,000, it is a solid career choice that cements you in the fabric of the ever-growing healthcare industry. It also affords an array of employment options, meaning that as a Medical Assistant, you can work in a variety of settings—not just in a doctor’s office, though that is where an estimated 62% of Medical Assistants are employed.

Here are a few different settings to consider, if you are interested in diversifying.

Hospitals

If you’re looking for a fast-paced environment and don’t necessarily want to be tied to a 9-to-5, working in a hospital may be a good fit for you. Given their 24/7 business hours and the diversity of cases (you will likely see everything from life-threatening trauma to routine procedures), this could be the job to keep you on your toes—morning, noon, nights, and weekends. There are also more than 5,500 hospitals in the United States, making it pretty likely there’s one hiring nearby.

Laboratories

If you prefer not interfacing with patients nearly as much, this might be the setting for you. Working as a Medical Assistant in a diagnostic laboratory means you will run tests on samples, record results, and input data. You could also be tasked with supporting scientists if the lab you’re working at is at a research university, and work in medical research and development.

Assisted Living Communities

If you have a passion for helping people, participating in geriatric care at an assisted living community may be the perfect Medical Assistant role for you. As the Baby Boomer generation ages into retirement, the demand for assistance in senior living communities across the country will only continue to grow. Help them make the most of their final years by performing daily living tasks, taking vital signs, and maintaining medical records.

Disclaimer: The viewpoint expressed in this article is the opinion of the author and is not necessarily the viewpoint of the owners or employees at Healthcare Staffing Innovations, LLC.

Energy-Hog Hospitals: When They Start Thinking Green, They See Green

The health care sector is responsible for nearly 10% of all greenhouse gas emissions. That’s a good enough reason to go green, but it can also reduce costs.

Julie Appleby, Kaiser Health News

Hospitals are energy hogs.

With their 24/7 lighting, heating and water needs, they use up to five times more energy than a fancy hotel.

Executives at some systems view their facilities like hotel managers, adding amenities, upscale new lobbies and larger parking garages in an effort to attract patients and increase revenue. But some hospitals are revamping with a different goal in mind: becoming more energy-efficient, which can also boost the bottom line.

“We’re saving $1 [million] to $3 million a year in hard cash,” said Jeff Thompson, the former CEO of Gundersen Health System in La Crosse, Wis., the first hospital system in the U.S. to produce more energy than it consumed back in 2014. As an added benefit, he said, “we’re polluting a lot less.”

The health care sector — one of the nation’s largest industries — is responsible for nearly 10 percent of all greenhouse gas emissions — hundreds of millions of tons worth of carbon each year. Hospitals make up more than one-third of those emissions, according to a paper by researchers at Northeastern University and Yale.

Increasingly, though, health systems are paying attention:

  • Gundersen Health System in Wisconsin employs wind, wood chips, landfill-produced methane gas — and even cow manure — to generate power, reporting more than a 95 percent drop in its emissions of carbon monoxide, particulate matter and mercury from 2008 to 2016.
  • Boston Medical Center analyzed its hospital for duplicative and underused space, then downsized while increasing patient capacity. Among other changes, it now has a gas-fired 2-megawatt cogeneration plant that traps and reuses heat, saving money and emissions, while supplying 41 percent of the hospital’s needs and acting as a backup for essential services if the municipal power grid goes out.
  • Theda Clark Medical Center in Wisconsin is saving nearly $800,000 a year — 30 percent of its energy costs — after making changes that included retrofitting lights, insulating pipes, taking the lights out of vending machines and turning off air exchangers in parts of its building after hours.
  • Kaiser Permanente aims to be “carbon-neutral” by 2020, mainly by incorporating solar energy at up to 100 of its hospitals and other facilities. One already in use — at its Richmond (Calif.) Medical Center — is credited with reducing electric bills by about $140,000 a year.

While the environmental benefits are important, “what I’ve seen over the years is cost reductions are the prime motivator,” said Patrick Kallerman, research manager at the Bay Area Council Economic Institute, which released a report this spring outlining ways the hospital industry can help states such as California reach environmental goals by becoming more efficient.

Some of its recommendations are simple: replacing old lighting and windows. Others are more complex: powering down heating and cooling in areas not being used and updating ventilation standards first set back in Florence Nightingale’s day. Such tight standards “might not be necessary,” Kallerman said. Loosening them could help save money and energy.

When Bob Biggio was hired in 2011 to oversee Boston Medical Center’s facilities, hospital leaders were about to launch a broad redesign. Yet the hospital was also facing serious financial struggles. He put the move on hold while analyzing how the hospital was using its existing space, looking for unused or duplicative areas.

“My first impression with data I had gathered was our campus was about 400,000 square feet bigger than it needed to be, said Biggio. “A square foot you never have to build is most efficient of all.”

The new design is smaller but more efficient, handling 20 percent higher patient volume and eliminating the need for ambulance transportation between far-flung areas of the campus. It also cut power consumption by 42 percent from a 2011 baseline.

While the hospital sunk a lot of money into the renovation, the center was able to sell off some of its land to help offset the costs, leading to about a five-year return on investment, Biggio said.

“We are a safety-net hospital with a large Medicaid population,” he said. “So this is the last place people expect to see the type of investments and progress we’ve made.”

But how to sell that in the C-suite?

The environmental argument wasn’t how Thompson convinced executives at Gundersen.

“At no point did I mention climate change or polar bears,” said Thompson.

Instead, he focused on the organization’s mission to improve health — and the potential cost savings.

“There are multiple examples — at Gundersen and other places — where, if we’re thoughtful, we can improve the local economy, lower the cost of health care and decrease the pollution that is making people sick,” he said.

But hospitals’ energy efficiency efforts vary, with only about 10 percent attempting changes as dramatic as those done at Gundersen, estimated Alex Thorpe, a hospital energy expert at Optum Advisory Services, a consulting firm owned by UnitedHealth Group.

“About 50 percent are in the middle,” he added, perhaps because these investments are weighed against other capital needs.

“If you have a well-known doctor that wants a new cutting-edge piece of equipment, then it can be hard to make the business case [for investing in alternative energy],” said Thorpe.

Of the more than 5,000 hospitals in the country, about 1,100 are members of Practice Greenhealth, a nonprofit that promotes environmental stewardship. Fewer than 300 hospitals qualify as Energy Star facilities, an Environmental Protection Agency program that recognizes buildings that rank in the top quartile for energy conservation among their peers.

Greenhealth estimates its members average about a million dollars a year in savings, but it all depends what steps they take.

There are modest savings from such things as reducing the heating and air conditioning in operating rooms during hours they are not in use, with median annual cost savings of $45,398, a report from the group notes. Other energy reduction efforts net another median $53,599 in annual savings, while swapping older lighting for new LED bulbs in operating rooms saves another $3,329.

Individually, those savings are not even rounding errors in most hospitals’ total expenses, which are measured in the millions of dollars.

Still, within facility expenses, energy use accounts for 51 percent of spending, so even modest cuts are “significant,” said Kara Brooks, sustainability program manager for the American Society for Healthcare Engineering.

Ultimately, that may affect what hospitals charge insurers and patients.

“If hospitals can lower peak demand through energy efficiency efforts, that will directly impact their pricing,” said Thorpe.

Kaiser Health News (KHN) is a national health policy news service. It is an editorially independent program of the Henry J. Kaiser Family Foundation which is not affiliated with Kaiser Permanente.


Disclaimer: The viewpoint expressed in this article is the opinion of the author and is not necessarily the viewpoint of the owners or employees at Healthcare Staffing Innovations, LLC.

Nurses Need to Stop “Eating Their Young”

As it was first said in 1986, “nurses eat their young,” and last week, that adage proved true for one young nurse who took her own life. Now is the time to end nurse bullying.

As it was first said by nursing professor Judith Meissner in 1986, “nurses eat their young,” and last week, that adage proved true for one young nurse who took her own life. Rhian Collins, a 30-year-old nurse and mother of two, committed suicide after being bullied by her coworkers at a U.K. psychiatric hospital.

In light of this tragic news, we find it is our responsibility to have a frank and open discussion regarding nurse bullying and suicide. Because, at its core, the nursing profession is a caring one. It takes certain levels of empathy and heart to do what nurses do, day in and day out, and that should not only be reserved for patients, but also for your fellow nurses.

Stress and burnout among nurses are, understandably, pervasive. Shifts are long, hospitals are understaffed, and tensions are high, but to put it in perspective, research suggests that at least 85% of nurses have been bullied at some point in their nursing career, and the number could actually be higher, as it is often speculated that incidents are under-reported. One study has stated that depressive symptoms among nurses clock in at 18%, and another shows that number as high as 41%. Even more alarming, a U.K.-based study published last year found nurses are 23% more likely to commit suicide than women in general, and the BBC has reported that nurses are four times more likely to commit suicide than people working outside of medicine.

All of those staggering numbers, and yet, the culture of nurse-on-nurse bullying has not changed much, if at all, since it was first said that “nurses eat their young.” However, there is hope, as many younger nurses have been put through the paces of school-based anti-bullying initiatives as they have grown up and stigmas of mental health issues have began to lessen. But unless and until a different mindset takes over the nursing profession, the problem will persist.

You cannot eat your young and expect them to survive.

We know you are stressed out. We know your hours are long, your back is aching, and you probably didn’t get to have a real lunch break today. We are not negating those stresses in any way. However, it doesn’t take much effort to just be kind—to yourselves and to your fellow nurses. You may just save another life in doing so, and that is what nursing is all about, saving lives.

If you are having thoughts of hurting yourself or others, we encourage you to seek help by calling the National Suicide Prevention Lifeline at 800-273-8255 or by texting 741741 to have a conversation with a trained crisis counselor via the Crisis Text Line.

Disclaimer: The viewpoint expressed in this article is the opinion of the author and is not necessarily the viewpoint of the owners or employees at Healthcare Staffing Innovations, LLC.

The Mindset of Millennial Nurses

Millennials are quickly becoming the most dominant generation in nursing. What is their collective outlook on their professional futures? Take a look.

Millennials, as a whole, tend to get a bad rap. The generation, born in the 1980s and 1990s, is often stereotyped as being selfish and entitled, more interested in popular culture and handouts than hard work and drive. However, a recent survey by AMN Healthcare of nurses who fall into that age bracket shows that is not the case.

The Survey of Millennial Nurses: A Dynamic Influence on the Profession collected responses from 3,347 RNs, and compared the views of Millennial nurses (those aged 19 to 36) to those of Generation X (aged 37 to 53) and Baby Boomers (aged 54 to 71) in regards to their expectations of their work environments and professional futures.

The survey results show that Millennial nurses are more eager than their Gen X and Baby Boomer counterparts to seek new employment, including taking on travel nursing opportunities, pursue a higher degree or become Advanced Practitioners, such as Nurse Practitioners or Physician Assistants, and strive to obtain nursing leadership roles.

When asked about how the improving economy might impact their career plans, about 17% of Millennial RNs said they would seek a new place of employment as a nurse, as opposed to 15% of Gen X RNs and only 10% of Baby Boomer RN, and 10% of millennial RNs said they would work as a travel nurse, which is nearly the combined amount (11%) of Gen X and Boomer RNs who would consider the same.

The results also show that Millennial RNs are keen to obtain higher degrees and become APRNs. 70% of Millennial RNs said they want to pursue a higher degree, such as a BSN or MSN, which is significantly higher than the 56% Gen Xers and 20% Baby Boomers who would pursue the same, and 49% of Millennial RNs indicated becoming an Advanced Practitioner is a career path they want to consider. Only 35% of Gen X RNs and 12% of Baby Boomer RNs said they had the same APRN career ambitions.

Millennials are also more eager to lead, with 36% of Millennial RNs saying the pursuit of a nursing leadership role is something they are interested in, as opposed to 27% of Gen Xers and 10% of Baby Boomers.

With results like these, and Millennials quickly becoming the most dominant generation in nursing, it seems like there are a lot of bright futures to be had.

Disclaimer: The viewpoint expressed in this article is the opinion of the author and is not necessarily the viewpoint of the owners or employees at Healthcare Staffing Innovations, LLC.

Where the Female Doctors Are

Of the 978,743 practicing physicians in the U.S., women only account for just over a third of them. We break down the states with the most and least.

When it comes to physicians, men clearly dominate the profession. According to recent data from the Kaiser Family Foundation, of the 978,743 practicing physicians in the United States, women only account for just over one-third of them (34.4%).

So, where are the female doctors? Below are the five states with the most and least female physicians in the United States, as well as how many there are and what percentage of practicing physicians they account for.

States with the Most Female Physicians

  1. California – 38,140 practicing female physicians, 35% of all physicians
  2. New York – 33,066 practicing female physicians, 38.5% of all physicians
  3. Texas – 21,072 practicing female physicians, 33.5% of all physicians
  4. Pennsylvania – 17,015 practicing female physicians, 35% of all physicians
  5. Florida – 16,221 practicing female physicians, 29.7% of all physicians

States with the Least Female Physicians

  1. Wyoming – 315 practicing female physicians, 26.9% of all physicians
  2. South Dakota – 564 practicing female physicians, 28.3% of all physicians
  3. North Dakota – 569 practicing female physicians, 29.4% of all physicians
  4. Montana – 635 practicing female physicians, 27.5% of all physicians
  5. Alaska – 677 practicing female physicians, 36.8% of all physicians

Disclaimer: The viewpoint expressed in this article is the opinion of the author and is not necessarily the viewpoint of the owners or employees at Healthcare Staffing Innovations, LLC.

Major Medical Errors Linked to Physician Burnout

Medical errors are a major source of inpatient deaths in the United States, and now physician burnout has been linked to a higher risk of medical errors.

Medical errors are a major source of inpatient deaths in the United States, responsible for about 100,000 to 200,000 deaths yearly, and as it has been heavily reported, physician burnout is a national epidemic. But what is the correlation between medical errors and burnout, if any? According to a study led by Stanford researchers and published in Mayo Clinic Proceedings last month, the correlation may be more significant than one might think, as the results have found physician burnout may cause more medical errors than unsafe medical workplace conditions.

The study compiled survey results from 6,695 physicians nationwide, who were asked to respond to 60 questions on topics including fatigue, burnout, thoughts of suicide, and workplace safety.

Of the respondents, 3,574 (55%) reported symptoms of burnout, and 10.5% reported a self-perceived major medical error in the previous three months. Errors were most frequently categorized as an error in judgment (39.2%), a wrong diagnosis (20.0%), or a technical mistake (13.0%), and the highest prevalence of medical errors was reported by physicians working in radiology (23.3%), neurosurgery (21.8%), and emergency medicine (21.4%).

“We found that physicians with burnout had more than twice the odds of self-reported medical error, after adjusting for specialty, work hours, fatigue and work unit safety rating,” the researchers said. “High burnout, even in an excellent safety environment, is nearly as risky as no burnout in a unit that had a poor safety grade.”

Disclaimer: The viewpoint expressed in this article is the opinion of the author and is not necessarily the viewpoint of the owners or employees at Healthcare Staffing Innovations, LLC.

Best Non-Clinical Side Hustles Any Clinician Can Start (Without Quitting their Day Job) – Part 1

There are more opportunities than ever for clinicians to engage in meaningful non-clinical work. Here are some options.

By Jordan G Roberts, PA-C

Clinicians are generally type A personalities with incredible ambition and drive to help others. As such, it’s not uncommon for healthcare professionals to have more than one job at a time.

Some do it for the love of the work and some do it to dig out from under their mountain of student loan debt. There are as many reasons as there are clinicians, and they’re all good.

However, sometimes clinicians look forward to more clinical work like patients look forward to endoscopies. It’s clear that not everyone who seeks a part-time opportunity wants to see more patients.

Fortunately, there are more opportunities than ever for clinicians to engage in meaningful non-clinical work.

Whether your goal is to transition out of clinical practice entirely or pick up some extra work when you have time, this article can help. We’ll cover two non-clinical opportunities that are worth your time and effort in each post.

Today’s article will cover teaching (but not in the way you think) and writing.

While academia is technically non-clinical, and yes, part-time positions are available, it’s not a new idea. We are living in a digital age with new ways to reach an audience. We’ll show you a few innovative ways you can use your expertise to help more people than you ever thought possible.

Next, we’ll explore the myriad opportunities available to clinicians in medical communications, specifically, in medical writing. Your skills as a subject matter expert are worth a premium on the open market, so if you can also write well, you are a valuable commodity.

Learn the skills and get the resources you need to get started in the original article. Continue reading the first of our three-part series on non-clinical opportunities here.


Jordan G Roberts, PA-C helps medical education companies create and distribute the best medical education around. He helps students and clinicians improve their clinical game by using his background in neuroscience to teach simple ways to learn complex medical topics. He is a published researcher, national speaker, and medical writer. He can be found at Modern MedEd where he promotes clinical updates, medical writing, and medical education.

Disclaimer: The viewpoint expressed in this article is the opinion of the author and is not necessarily the viewpoint of the owners or employees at Healthcare Staffing Innovations, LLC.

NP Salaries on the Rise

A new survey by the AANP has found that the total mean income for NPs was more than $112k in 2017.

As both the demand for and number of Nurse Practitioners only continue to grow, it appears that NP salaries are rising proportionately, according the AANP’s 2017 National Nurse Practitioner Sample Survey results.

The results of the survey, released earlier this month, found that in 2017, full-time NPs, regardless of their certification, are now receiving an average hourly wage of just under $59.87, and the base salary for full-time NPs was, on average, $105,546, with the total mean income for full-time NPs clocking in at $112,923.

Broken down by specialty, it was found that Adult Mental Health NPs, which only account for 1.7% of all NPs, received the highest base salary, while Emergency NPs had the highest hourly wage and total income. It was also reported that, between 2015 and 2017, the base salaries for Geriatric NPs and Family NPs also increased, up 30% and 18%, respectively.

The full 2017 National Nurse Practitioner Sample Survey Report is a free resource for AANP members and can be accessed by clicking here.

Disclaimer: The viewpoint expressed in this article is the opinion of the author and is not necessarily the viewpoint of the owners or employees at Healthcare Staffing Innovations, LLC.

“Ask Your Doctor About…” Coming to a Computer Near You?

Digital ads for prescriptions are approaching parity with TV ads, with an even larger percentage of patients who saw ads online asking their doctors about specific medications.

A recent study by DRG Digital (formerly Manhattan Research) has shown that not only do two out of three adults recall seeing or hearing advertising for prescription drugs in the last 12 months, but that digital advertisements are approaching parity with traditional television-based advertisements.

Of those who indicated they had recalled advertisements, nearly two-thirds of respondents (65%) stated they had remembered seeing or hearing an ad for medications on TV, and just under half (49%) stated that they remembered seeing or hearing ads online. Of those who recalled seeing or hearing an ad on television in the past 12 months, 22% did as the ad suggested and asked their doctor about a specific drug, compared to 42% of those who recalled seeing or hearing an ad online.

The data suggests that online drug advertisements may be as effective, or even more effective, than traditional television advertisements at prompting patients to ask their doctors about specific prescription drugs.

Disclaimer: The viewpoint expressed in this article is the opinion of the author and is not necessarily the viewpoint of the owners or employees at Healthcare Staffing Innovations, LLC.